For the economic recovery to gain strength -- and the unemployment rate to come down in any meaningful way -- consumers will need to become less frugal.
Even the way people are paying for things shows a change in attitude about money. Consumers shied away from accumulating new debt during the second quarter, according to the latest reports from MasterCard Inc., and Visa Inc.
Overall card use rose 14 percent. But the growth came almost entirely from debit cards, which rose to $465 billion, from $408 billion a year ago. Credit card use edged up less than a percent to $345 billion from $342 billion last year.
The fact of the matter is that one of the primary reasons the economy is in such a mess is that, with the help of the Federal Reserve and the commercial banking system, people were encouraged to take on too much debt in the form of things like home mortgages and consumer credit. Too much consumer spending financed with credit is part of the problem. It will not be the solution for recovery.
Economic prosperity occurs when people are able to obtain more and better goods they desire at lower prices. This is made possible by production, not consumption. We produce in order to consume, not consume in order to produce.
Nay, saving is required for recovery. A tremendous amount of capital was squandered during the economic boom of the mid-2000s. This malinvestment came to light during the recession and can't be fixed by increases in consumption. Given the increases in government intervention in the automobile, financial, and health care industries over the past two years, one of the only bright spots is that people appear to be increasing saving. This is not something of which to be fearful, but to hope continues.
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